EARLS founder Lewi Brown taps into his New Zealand roots on a Gel-Cumulus 16 that taps into his Māori roots, family home, and his background as an ex-professional rugby player. While the interior features co-branding and a printe from a rug, seemingly sourced from a childhood home, the exterior features EARL branding at the side tag, and is highlighted by a material story mixed with suede, mesh, and leather. Release details below.

Release Date : Thursday, 5/21/26

Time : 10 am EST online (in-store pickup options available), remainders in-store at 11am

Price : $180

Sizes : 9-13